SXSW® | AlphaBeats Helps You Focus

Hardly is participating in SXSW this month along with AlphaBeats. In this blog learn how both of us are on a mission to help remote employees reduce work stress, why it is problematic, and how you can take control of your mental wellbeing.

Perhaps you have even heard that Hardly is going to be participating in South by Southwest® (SXSW®) in order to help spread the word that working from home doesn’t have to lead to madness. Many of us have gone from a working at home mentality to a living at work mentality. Working in general, and working from home particularly, can be really stressful!

Juggling one million tabs, shifting between multiple screens, and trying to stay focused amongst a myriad of distractions would make anyone want to pull their hair out! Hardly is all about making your workday a whole lot better by creating hardware and software that can improve your overall productivity and wellness

SXSW®, Hardly

What is SXSW?

SXSW® is a major conference and festival that celebrates all things focused on creativity and discovery. While the festival won’t take place in sunny Austin, Texas, this month, it will be an incredible, digital experience where companies, artists, and keynote speakers will share the fruits of their imagination from all over the world.

Be sure to check out their website for more details on who else is attending and what topics are going to be discussed.

SXSW®, Hardly

Who is fellow pitch competitor, AlphaBeats?

Luckily, Hardly is not the only company focused on trying to decrease stress and improve the mental wellbeing of us worker bees around the world. Fellow SXSW® competitor, AlphaBeats, is also leading the charge against madness caused by work-stress—but from a different angle. Their goal is to help you both  unplug and calm down during the little time we do have away from work. This way your mind actually has time to rest.

Alpha stands for “alpha waves”, which are the brain waves produced when you are in a relaxed state. Their app uses music to de-stress the brain.

Based out of The Netherlands, this revolutionary, technology company helps you to decompress from work in a major way. The first step is that AlphaBeats turns your smartphone into a biosensor. Then, they combine neurofeedback with technology that enhances the relaxing qualities of your favorite songs to train your brain to reach deep relaxation in 10 minutes after four weeks of consecutive use.

No more looking up the sound of waves or rainfall on Youtube for meditative vibes! AlphaBeats has you covered!

SXSW®, Hardly

What is work-stress?

Work-related stress is a real thing. The World Health Organization (WHO) defines it as “the response people may have when presented with work demands and pressures that are not matched to their knowledge and abilities and which challenge their ability to cope.”

Now, I’m not suggesting pressure at work is a rarity or that it is inherently unhealthy. However,  when the pressure becomes excessive and unmanageable, it causes stress that can damage your personal and professional health. Western Governor’s University states that when work-stress becomes chronic, compounding over a significant amount of time, it can lead to burnout, which has been linked to a higher likelihood of suicide, substance abuse, heart disease, high blood pressure, and death before the age of 45.

SXSW®, Hardly

How does work-stress affect you on the job?

For all you productivity hackers, stress can be a disadvantage when it comes to getting a lot done in a short amount of time. You see, stress causes a lack of energy and focus. Initially, stress can give you a burst of energy but quickly transitions to draining you emotionally and physically— preventing you from delivering your best work.

In addition, stress can take over your mind and make it impossible to focus on completing the task at hand. The constant worry can take up significant time and reduce your creativity, which is totally inefficient.

Lastly, stress can turn you into the coworker from hell. When constantly on edge, we are more likely to make mole hills into mountains, freak out rather than problem solve when challenges arise, and snap at colleagues who are probably just trying to help. Remember, most jobs require teamwork, especially in a virtual environment. Your mood doesn’t just affect you but those around you, too.

SXSW®, Hardly

Take control of the work madness

If music isn’t your best stress reliever, try physical exercise, getting out in nature, journaling, taking a bath, practicing mindfulness, or enjoying an adult coloring book. No matter what you choose to do to destress, make sure it is quieting and releases tension from the workday so that you can get a good night’s rest—the ultimate form of restoration. You can also check out our lazy guide to better wellbeing.

Interested in learning more about how Hardly and AlphaBeats can help you zen out? Don’t forget to visit our virtual booth at SXSW® from March 16th-20th. We hope to see you there!

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